The AARP crowd
I did a party last night for a group of older, moneyed ladies. I think there was only one other person in the room other than myself under the age of 50. Some observations on what differentiated this crowd from my usual party attendees:
* They are not big spenders. The average order was $37, compared to $65 at another recent party with a younger group.
* They were mostly buying stuff for gifts, not for themselves.
* As a result, not one of the 16 women in attendance could be enticed to book a party to get free products.
* Only 2 of the 16 had an email address.
* Only 2 of the 16 paid by credit card - the rest with check or cash.
* All the check numbers were really high, because they’ve been with the same bank for 30 years!
Tags: 50+, aarp, direct sales
